HuisVeendam. The rural riches in the North of Holland evaporated with the arrival of oil. A long tradition of natural fiber and potato starch technology disappeared. With the scarcity of oil nearby, the remarkable properties of starch are rediscovered and modified to offer sustainable solutions. HuisVeendam aims to show that this local resource once more can drive industry, create local wealth, and inspire designers to implement it in design and fashion.

Work. HuisVeendam develops products based on natural local fibers & starch. We apply the technology of modifying starch for upgrading waste resources, replacing synthetics and enhancing local plant fibers. The products we develop are eclectic and multidisciplinary. The designs we generate are presented in the collection of HuisVeendam and are exemplary of how design can speed up the innovation process and lead the way in sustainable change.

‘DDW_2023 | STRIJP_S AREA | MICROLAB HALL | ‘THE WATERSHED MOMENT’ | STUDIO TJEERD VEENHOVEN

An overview of long-term research projects and methodologies aimed at upgrading organic materials and local production. Through Design Research, Tjeerd Veenhoven develops new value chains that enable sustainable consumption and contribute to the recovery of our ecosystem.

Long-term researches in upgrading organic materials and local production.

In his studio in Groningen, Tjeerd Veenhoven works on the development of sustainable value chains based on local organic materials. These are long-term projects and cover a wide variety of materials, techniques, sectors and products. At DDW2023, Tjeerd Veenhoven will present five research projects in various stages of development, with attention being paid to the material, the value chain, the stakeholders, the technology, the creative process, and the method of research.

The title of the exhibition is “The Watershed Moment” and refers to the moment when the dike breaks and the flooding becomes unstoppable. The title reflects the defeated feeling we all know as we are constantly confronted with the damage we are doing to our ecosystem. And perhaps the tide can no longer be turned, but we should certainly try, with lightning speed, a holistic vision, but also with a perhaps somewhat naive positivity.

In the exhibition, Tjeerd presents projects about peat moss, cattails, tulips, fungi and various other organic raw materials. Some outcomes are already on the market, others are speculative.

‘IN FULL BLOOM | MAURITSHUIS | DENHAAG | 200 JEAR CELEBRATION EXHIBIITION’ The exhibition In Full Bloom takes you on a voyage of discovery through the flower still-life genre. SUSTAINABLE DESIGN It’s not just the paintings stealing the show in this exhibition: a unique, sustainable solution from HuisVeendam has been chosen for the walls in the exhibition room. They are made from flower waste from the bulb industry. The flowers are pressed into the Biolaminate so that the structure of the leaves is visible.

MaterialDistrict_Utrecht_5-7 April 2022 | HuisVeendam_Collection SS#2022

DDW2021 + Floriade 2022  THE EXPLODED VIEW + EXPLODED VIEW BEYOND BUILDING

DDW19 THE GROWING PAVILION…

How. In our factory, design studio, lab & pilot facility we modify the countless properties of potato starch from raw material to applied end products. The collaboration with our many interdisciplinairy partners is what makes us unique , something we value the most. Therefore, HuisVeendam is best compared with a fashion house; a place that makes mundane materials into exceptional and character defining products, to pave the way for new sustainable materials to become part of our daily lives.